Tuesday, November 9, 2010

Asia mall project - Young Superhero Designs


A while ago, I worked on a freelance job with Calvin, an FYP groupmate of mine. We were asked to design 4 characters based on some Asia mall shopping malls in Singapore. They're supposed to be the 'mascots' of each mall, with a Superhero Christmas theme in general.

After some pre-design research and discussion, I focused more on the female superheroes while Calvin designed the male ones. The character attributes came from the malls' respective descriptions and their functions to the community. We were asked to reference heavily on Teen Titans for the concept.

Hougang mall, for example, is the community mall catering to a broad range of customers and necessities. Century Square is the ladies mall with its focus on fashion, wellness and beauty.


Hougang mall and Century Square (preliminary sketches/idea)


Some costume ideas


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